On one of the hottest days of the year—and the first official day of summer—the New York ButtonedUp team took a stroll across the city, down a narrow road, and into a large ritzy building to attend a press event for Samsung’s 2012 line of home appliance.
I’ll be honest, we were expecting the usual fare. Nice enough products…but…nothing amazing.
Boy were we wrong! What we saw from Samsung blew our organizational socks right off.
Kevin Dexter, Senior VP of Home Appliances for Samsung opened by explaining the team had been working really hard to deliver an “AH-HA!” factor for their products, not just a “wow” factor. Elaborating on what he meant by that he described a time when refrigerators were released with televisions in them. “Those wow’d people,” he said, “but they really didn’t have a purpose. The customer didn’t get an AH-HA moment.”
Bring on the Ah-Ha’s!
Samsung’s new line of products are noteworthy because they actually use innovative technology, not for technology’s sake, but to save you time and money.
(Re)imagine your refrigerator as an organizational hub
Noteworthy Organizational Features: A built-in computer and touch screen LCD help you create a neat central hub for everything from family calendars to photos. A scanner helps you minimize food spoilage, and the size…well it’s amazing.
Bottom line: this is one refrigerator that will keep you on schedule, tell you when your food is bad, and help you run your family’s life more efficiently. The 28 cubic foot fridge is equipped with an LCD screen set to run apps like Google Calendar, AP news, Weatherbug, Epicurious, and Pandora.
You’ll also be able to schedule food shopping and fridge clean-out with a new Grocery Manager app that tracks perishable items to minimize spoilage. When organized effectively, the refrigerator is extremely kid friendly with a lower, more reachable “FlexZone” compartment that can be stocked with snack foods for easy access.
Beyond the innovative technologies, the interior layout of the fridge is deep and shelf heavy to store of a large array of groceries in an organized fashion.
Cut cooking times in half with Samsung’s Flex Duo oven
Organizational Benefit: Decrease Cooking Time through Multitasking, Warming Drawer Allows for Flexible Cooking Times.
You don’t need two ovens to cook dinner and dessert at the same time anymore. With Samsungs Flex Duo oven you can simultaneously make multiple dishes at different temperatures when the user inserts what Samsung calls a Smart Divide—a thin sheet of metal that splits the 5.9 cubic foot oven in two.
The sleek oven also contains a warming drawer to keep food table ready post-cooking. Importantly, Samsung states that there is no flavor transfer or noticeable aroma caused by clashing dishes.
Imagine doing the laundry from work!
Organizational Benefit: SpeedSpray reduces normal cycle time by up to 25 percent. Special cycles make washing clothes more convenient. Troubleshooting and washing can be done via cell phone.
Even though Sarah’s a freaky laundry-lover, we think she might just fall for Samsung’s Smart front load new washer dryer combo. The washer’s SpeedSpray technology is more efficient than an average washing machine, cutting down the time for a normal wash by 25% – so if your current cycle is 45 minutes, you can now get it done in about 33.
The washer is also customizable to six specially designed cycles titled after the user’s activities, such as “gardening and yard work.” Don’t want your clothes sitting in stagnant water all day? The washer has the ability to be started, stopped, and paused from a cell phone, which means that you can throw a load in the wash before you leave for work and start it 30 minutes before you get home for fresher clothes. You can also diagnose and troubleshoot the washer from the phone to avoid lengthy down times.
Now THAT’S a washer-dryer after a working woman’s heart, isn’t it? Here’s to hoping the next AH-HA! tech tool they implement will fold & put away.